Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessop, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing. In this episode, we're talking about the human side of marketing and how that affects success and business growth!
Key Takeaways From Episode 4 of Into the Fold
- The Human-in-the-loop is crucial to success.
- B2B Buyers crave human interaction.
- Empathy and storytelling as part of your strategy.
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Tell us what you tried, what worked, and what did not. Comment with questions or pitch a topic you want us to explore next. We are building this show with you in mind, and we would love to feature your stories.
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What We Cover Through Into the Fold...
Kevin and Jason dig into the ever-changing world of metrics in B2B marketing. While continuous content is quickly becoming faster and easier than ever to create, it's time for marketers and B2B leaders to start thinking more about what the human side of marketing really means. Being human means recognizing that while AI can and does do a lot, when applied in combination with an AI-enabled, B2B marketing strategy, results will follow. Of course, that all depends on having the right team to help you thrive.
