The JCI Process Is Built For B2B Growth and Support
Our white-glove B2B marketing approach is a proven and scalable process.
Stage 1: Discovery and Goal Setting
Discovery and goal setting form the basis of both effective marketing and sales. This stage allows JCI Marketing to understand your business, your market share, and what is necessary for the next growth stage.
Stage 2: Onboarding and Strategy
JCI Marketing and Monday.com
Visibility into any marketing or sales project is a cornerstone of success. JCI Marketing uses a host of tools to track and manage operations, including Monday.com, HubSpot, and more.
Intake Interviews
Complete intake interviews allow our team to get inside of your brand, learning as if we were to work at your company. These interviews further serve to provide a jumping-off point for your marketing strategy and work to develop a winning plan for enhancing value.
- C-Suite
- Sales Team
- Review of Sales Deck
The JCI Marketing BI Dashboard and Data
Additional visibility into the effectiveness of working with JCI Marketing comes from our proprietary JCI Marketing BI Dashboard and additional analytics.
- Benchmark Reporting
- Full SEO Site Audit
- Review of LinkedIn Presence.
- Integration With Google Search Console and GA4.
Competitive Positioning
The final bit of onboarding comes back to our competitive positioning capabilities. This is an advanced step where we define the foundational strategy based on your goals.
- Messaging
- Buyer’s Journey
- Lead Scoring Plan
- Integration and
- Implementation of Core CRM Recommendations
Stage 3: 90-Day B2B Production Cycle
Advanced Analytics and AI-Empowered Reporting
- Real-time insight via the JCI Marketing BI Dashboard
- SEO Site Audits to Track Core Technical Issues and Resolutions
- Ongoing Competitive Positioning and Analysis
Evolving Content Strategy
- Building an agile production process.
- Flexible posting schedules.
- Blended approach with a standard core.
Quarterly Executive Briefing
- 20 Minute Call & FAQ Session
- Review of Prior Quarter
- Next Quarter Recommendations
Consultancy Embedded
- A Bird’s-eye View of Your Marketing Strategy.
- Answers to Guide Your Decision-making.
- A Sounding Board for Expansion.
- Active Discussion and Brainstorming.
- Regular Check-ins and Support for Your Needs.
Biannual Rediscovery and Strategy
- Everything in the Quarterly
- Executive Briefing.
- Review of All Performance.
- Identifying Issues and Course Correcting.
- Rinse and Repeat.
See the Difference Strategic B2B Marketing Can Make
We don’t just execute marketing tasks—we build marketing systems that help you grow. Whether you need demand generation, sales enablement, or full-service strategy, JCI Marketing is here to help.