---
title: The JCI Blog | Kevin Jessop
description: Wondering what's new in the world of B2B marketing? Get the inside scoop from the minds of JCI Marketing now.
---

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- [For B2B Growth](https://jci-marketing.com/for-b2b-growth) 
    - [JCI for VPs / Directors of Marketing](https://jci-marketing.com/marketing-leaders)
    - [JCI for CROs / Business Development](https://jci-marketing.com/cros)
    - [JCI for CEOs / COOs](https://jci-marketing.com/ceos-and-coos)
- [Services](https://jci-marketing.com/services) 
    - Embedded Consulting (Coming Soon)
    - [Email Marketing](https://jci-marketing.com/email-marketing)
- About Us 
    - [Who We Are](https://jci-marketing.com/who-we-are)
    - [The JCI Process](https://jci-marketing.com/jci-process)
- Resources 
    - [Blog](https://jci-marketing.com/blog)
    - [Podcast](https://jci-marketing.com/into-the-fold-a-podcast-by-jci-marketing)
    - [Client Portal](https://jci-marketing.monday.com/)

[Connect with JCI](https://jci-marketing.com/contact-us)

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# The JCI Blog

 

[![AI-native marketing agencies represented by tech forward solutions](https://jci-marketing.com/hs-fs/hubfs/AI-native%20marketing%20agencies%20represented%20by%20tech%20forward%20solutions.png?width=1536&height=1024&name=AI-native%20marketing%20agencies%20represented%20by%20tech%20forward%20solutions.png)](https://jci-marketing.com/blog/why-ai-native-marketing-agencies-are-built-for-revops)

### [Why AI-Native Marketing Agencies Are Built for RevOps](https://jci-marketing.com/blog/why-ai-native-marketing-agencies-are-built-for-revops)

 April 13, 2026

[Read on](https://jci-marketing.com/blog/why-ai-native-marketing-agencies-are-built-for-revops)

[![person recording video of freight and logistics operatioon inside a warehouse](https://jci-marketing.com/hs-fs/hubfs/Blog%20Images/freight-logistics-video-content-marketing.png?width=900&height=525&name=freight-logistics-video-content-marketing.png)](https://jci-marketing.com/blog/how-to-use-video-content-to-engage-freight-and-logistics-clients)

### [How to Use Video Content to Engage Freight and Logistics Clients](https://jci-marketing.com/blog/how-to-use-video-content-to-engage-freight-and-logistics-clients)

 November 24, 2025

[Read on](https://jci-marketing.com/blog/how-to-use-video-content-to-engage-freight-and-logistics-clients)

[![Into the Fold - a B2B marketing podcast by JCI Marketing](https://jci-marketing.com/hs-fs/hubfs/into%20the%20fold%20header.png?width=474&height=178&name=into%20the%20fold%20header.png)](https://jci-marketing.com/blog/into-the-fold-martech-overload)

### [Into the Fold - Martech Overload - EP 5](https://jci-marketing.com/blog/into-the-fold-martech-overload)

 November 18, 2025

[Read on](https://jci-marketing.com/blog/into-the-fold-martech-overload)

[![Into the Fold - a B2B marketing podcast by JCI Marketing](https://jci-marketing.com/hs-fs/hubfs/into%20the%20fold%20header.png?width=474&height=178&name=into%20the%20fold%20header.png)](https://jci-marketing.com/blog/into-the-fold-the-human-side-of-marketing)

### [Into the Fold - The Human Side of Marketing - Ep4](https://jci-marketing.com/blog/into-the-fold-the-human-side-of-marketing)

 October 21, 2025

[Read on](https://jci-marketing.com/blog/into-the-fold-the-human-side-of-marketing)

[![warehouse and logistics lead generation represented by aerial photo](https://jci-marketing.com/hs-fs/hubfs/Blog%20Images/warehouse%20and%20logistics%20lead%20generation%20represented%20by%20aerial%20photo.png?width=900&height=525&name=warehouse%20and%20logistics%20lead%20generation%20represented%20by%20aerial%20photo.png)](https://jci-marketing.com/blog/ask-b2b-digital-marketing-agency-how-improve-seo-logistics)

### [Ask a B2B Digital Marketing Agency: How Do I Improve SEO in Logistics?](https://jci-marketing.com/blog/ask-b2b-digital-marketing-agency-how-improve-seo-logistics)

 September 25, 2025

[Read on](https://jci-marketing.com/blog/ask-b2b-digital-marketing-agency-how-improve-seo-logistics)

[![two workers discussing lead generation for freight companies and warehouse](https://jci-marketing.com/hs-fs/hubfs/Blog%20Images/logistics-lead-generation-quality-team-meeting.png?width=900&height=525&name=logistics-lead-generation-quality-team-meeting.png)](https://jci-marketing.com/blog/importance-quality-over-quantity-lead-generation-freight-companies)

### [The Importance of Quality Over Quantity in Lead Generation for Freight Companies](https://jci-marketing.com/blog/importance-quality-over-quantity-lead-generation-freight-companies)

 September 19, 2025

[Read on](https://jci-marketing.com/blog/importance-quality-over-quantity-lead-generation-freight-companies)

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JCI Marketing is a B2B marketing agency that specializes in strategic advisory and execution services for core B2B sectors, namely logistics, facilities management, and ESG service providers. Collaborating with you every step of the way, the JCI team diligently works to build awareness, push prospects into consideration, and convert them into decision-making leads. JCI Marketing becomes an extension of your team, working with sales and marketing to build a stronger market share for your organization.

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