---
title: Into the Fold - The Future of B2B Marketing Starts Now
description: In our second episode of Into the Fold, Jason and Kevin discuss the future of B2B marketing and all that means for the future of the industry. Learn more.
image: https://jci-marketing.com/hubfs/into%20the%20fold%20header.png
---
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- [Services](https://jci-marketing.com/services)
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- About Us
- [Who We Are](https://jci-marketing.com/who-we-are)
- [The JCI Process](https://jci-marketing.com/jci-process)
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- [Blog](https://jci-marketing.com/blog)
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# Into the Fold - The Future of B2B Marketing - Ep2
[ Kevin Jessop](https://jci-marketing.com/blog/author/kevin-jessop) August 21, 2025
Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessop, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing. In Episode 2, we dive into the ever-changing world of B2B marketing - where we are, how we got here, and what we predict for the future (navigating an abundance of technology).
### Key Takeaways From Episode 2 of Into the Fold
- B2B buying cycle changes.
- Data privacy in the age of agentic AI.
- Sales and marketing teams are becoming revenue teams.
- Embracing the humanity of it all.
## Join the Conversation
Tell us what you tried, what worked, and what did not. Comment with questions or pitch a topic you want us to explore next. We are building this show with you in mind, and we would love to feature your stories.
[Get in touch with the team to get started.](https://jci-marketing.com/contact-us)
## What We Cover Through Into the Fold...
Kevin and Jason dig into how fast the landscape is shifting and how to respond without fear. We share JCI’s own experiments, from building internal AI tools to testing posting times, and what those trials taught us about culture, cadence, and decision making.
You will hear why single variable tests beat big, complicated pushes, why [B2B marketing strategy](https://jci-marketing.com/services) matters as much as content creation, and why today’s buying journey is longer than most dashboards suggest. Most of all, you will hear how a curious, kind culture makes better marketing.
### Comments
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JCI Marketing is a B2B marketing agency that specializes in strategic advisory and execution services for core B2B sectors, namely logistics, facilities management, and ESG service providers. Collaborating with you every step of the way, the JCI team diligently works to build awareness, push prospects into consideration, and convert them into decision-making leads. JCI Marketing becomes an extension of your team, working with sales and marketing to build a stronger market share for your organization.
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© 2026 JCI Marketing
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