Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessop, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing. In Episode 2, we dive into the ever-changing world of B2B marketing - where we are, how we got here, and what we predict for the future (navigating an abundance of technology).
Key Takeaways From Episode 2 of Into the Fold
- B2B buying cycle changes.
- Data privacy in the age of agentic AI.
- Sales and marketing teams are becoming revenue teams.
- Embracing the humanity of it all.
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What We Cover Through Into the Fold...
Kevin and Jason dig into how fast the landscape is shifting and how to respond without fear. We share JCI’s own experiments, from building internal AI tools to testing posting times, and what those trials taught us about culture, cadence, and decision making.
You will hear why single variable tests beat big, complicated pushes, why B2B marketing strategy matters as much as content creation, and why today’s buying journey is longer than most dashboards suggest. Most of all, you will hear how a curious, kind culture makes better marketing.
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