Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessup, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing, Episode 1 sets a friendly, candid tone. We talk about wins, misses, and why momentum comes from trying smart ideas, learning quickly, and moving forward together.
What We Cover Through Into the Fold...
Kevin and Jason dig into how fast the landscape is shifting and how to respond without fear. We share JCI’s own experiments, from building internal AI tools to testing posting times, and what those trials taught us about culture, cadence, and decision making.
You will hear why single variable tests beat big, complicated pushes, why B2B marketing strategy matters as much as content creation, and why today’s buying journey is longer than most dashboards suggest. Most of all, you will hear how a curious, kind culture makes better marketing.
Key Takeaways From Episode 1 of Into the Fold
- Don't be afraid to fail.
- Test, document and retest ideas.
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Try small, honest tests and treat results as data, not verdicts.
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Action beats hesitation.
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For the full picture, listen now.
Join the Conversation
Tell us what you tried, what worked, and what did not. Comment with questions or pitch a topic you want us to explore next. We are building this show with you in mind, and we would love to feature your stories.
Get in touch with the team to get started.
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