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2 minute read
Quiet expertise can be a powerful growth engine. One B2B freight data provider had the credibility, the product, and the audience it needed. What it lacked was a social presence that worked as hard as its datasets to support B2B growth. Here are the facts in our B2B social media case study covering how JCI Marketing was able to create value for the client and derive meaningful results over time.
Problem
The company is well known as a supplier of the datasets behind many freight tech platforms, yet its LinkedIn presence was muted. The goals were specific and clear:
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Reach B2B decision makers, not chase vanity followers.
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Turn proprietary data into content people actually stop to read.
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Stabilize spend while proving that organic can outperform paid in the right conditions.
Two constraints made this harder than it sounds.
First, the audience is niche and technical.
Second, social algorithms reward frequency and familiarity, which can push B2B brands into fluffy posting. The team wanted none of that. They needed consistent distribution, message discipline, and proof that the right people were engaging.
The Solution
JCI Marketing partnered with the client to build a system to grow social media value.
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Strategy that fits the buyer journey - We mapped the information needs of data buyers and product leaders. Then, we used that information to create relevant social media posts.
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Editorial built on proprietary datasets - Instead of generic thought leadership, we mined the client’s solutions' derived assets for timely observations.
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Measurement that drives refinement - We set benchmarks for clicks, impressions, reactions, and engagement rate, then reviewed results against audience quality.
The Results
The numbers in the case study image speak for themselves, including:
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Triple digit growth across clicks, impressions, and reactions.
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A step change in organic engagement rate.
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A return on investment that beat paid social for this use case.
Results mattered for a different reason, too. Performance created confidence, and confidence created consistency. With a clear plan, the client renewed the program and expanded the scope to include complementary work in search and consulting for other owned brands.
Why This Approach Works for Technical B2B
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It starts with truth. Proprietary data is the raw material, which makes every post feel earned.
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It favors focus over flood. One idea per asset respects time and increases comprehension.
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It optimizes for the right audience. Success is measured by qualified engagement, not volume alone.
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It compounds. Templates, cadence, and feedback loops reduce waste and lift output quality over time.
Get Similar Results With JCI Marketing
If your company enables an ecosystem from behind the scenes, your social program should act like a proof of work feed. Show what the market is doing through the lens of your data. Package it cleanly. Post with discipline. Measure like an operator. The case study image here shows what can happen when that system runs for long enough.
Want to explore a version of this social media strategy for your B2B brand? Bring your datasets and your goals. We will bring the framework that turns quiet expertise into visible momentum. Speak with an expert in B2B content at JCI Marketing to get started.