Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessop, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing. In this episode, the focus is on distinguishing between vanity metrics and true performance metrics in marketing.
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Kevin and Jason dig into the ever-changing world of metrics in B2B marketing. While vanity metrics can provide insights into visibility and engagement, true performance metrics like form fills and closed deals are essential for measuring success. Our discussion emphasizes the importance of understanding conversion rates and the evolving nature of metrics in the age of AI. It highlights the need for a comprehensive approach with a sound B2B marketing strategy to tracking all metrics to effectively gauge marketing effectiveness and demonstrate value.