--- title: The JCI Blog (10) description: Wondering what's new in the world of B2B marketing? Get the inside scoop from the minds of JCI Marketing now. (10) --- [Skip to main content](https://jci-marketing.com/blog/page/10#main-content) [![JCI logo](https://jci-marketing.com/hs-fs/hubfs/full%20name%20-%20light%20text%20-%20transp%20bg.png?width=1300&height=300&name=full%20name%20-%20light%20text%20-%20transp%20bg.png "JCI logo")](https://jci-marketing.com) - [For B2B Growth](https://jci-marketing.com/for-b2b-growth) - [JCI for VPs / Directors of Marketing](https://jci-marketing.com/marketing-leaders) - [JCI for CROs / Business Development](https://jci-marketing.com/cros) - [JCI for CEOs / COOs](https://jci-marketing.com/ceos-and-coos) - [Services](https://jci-marketing.com/services) - Embedded Consulting (Coming Soon) - [Email Marketing](https://jci-marketing.com/email-marketing) - About Us - [Who We Are](https://jci-marketing.com/who-we-are) - [The JCI Process](https://jci-marketing.com/jci-process) - Resources - [Blog](https://jci-marketing.com/blog) - [Podcast](https://jci-marketing.com/into-the-fold-a-podcast-by-jci-marketing) - [Client Portal](https://jci-marketing.monday.com/) [Connect with JCI](https://jci-marketing.com/contact-us) [![JCI logo](https://jci-marketing.com/hs-fs/hubfs/full%20name%20-%20light%20text%20-%20transp%20bg.png?width=1300&height=300&name=full%20name%20-%20light%20text%20-%20transp%20bg.png "JCI logo")](https://jci-marketing.com) - [For B2B Growth](https://jci-marketing.com/for-b2b-growth) - [JCI for VPs / Directors of Marketing](https://jci-marketing.com/marketing-leaders) - [JCI for CROs / Business Development](https://jci-marketing.com/cros) - [JCI for CEOs / COOs](https://jci-marketing.com/ceos-and-coos) - [Services](https://jci-marketing.com/services) - Embedded Consulting (Coming Soon) - [Email Marketing](https://jci-marketing.com/email-marketing) - About Us - [Who We Are](https://jci-marketing.com/who-we-are) - [The JCI Process](https://jci-marketing.com/jci-process) - Resources - [Blog](https://jci-marketing.com/blog) - [Podcast](https://jci-marketing.com/into-the-fold-a-podcast-by-jci-marketing) - [Client Portal](https://jci-marketing.monday.com/) [Connect with JCI](https://jci-marketing.com/contact-us) Suggested links Quick links - Suggested link - Suggested link - Suggested link - Suggested link Suggested links Quick links - Suggested link - Suggested link - Suggested link - Suggested link # The JCI Blog   [![](https://jci-marketing.com/hs-fs/hubfs/Imported_Blog_Media/SEO-ROI-and-cost.jpg?width=6000&height=4000&name=SEO-ROI-and-cost.jpg)](https://jci-marketing.com/blog/whats-the-real-seo-roi-in-b2b-marketing) ### [What’s the Real SEO ROI in B2B Marketing?](https://jci-marketing.com/blog/whats-the-real-seo-roi-in-b2b-marketing) December 4, 2024 [Read on](https://jci-marketing.com/blog/whats-the-real-seo-roi-in-b2b-marketing) [![](https://jci-marketing.com/hs-fs/hubfs/Newsletter%20Engagement.png?width=900&height=525&name=Newsletter%20Engagement.png)](https://jci-marketing.com/blog/three-best-practices-to-improve-newsletter-engagement) ### [Three Best Practices to Improve Newsletter Engagement](https://jci-marketing.com/blog/three-best-practices-to-improve-newsletter-engagement) November 20, 2024 [Read on](https://jci-marketing.com/blog/three-best-practices-to-improve-newsletter-engagement) [![man typing prompt into generative AI for content marketing](https://jci-marketing.com/hs-fs/hubfs/Imported_Blog_Media/JCI-generative-ai.png?width=1200&height=627&name=JCI-generative-ai.png)](https://jci-marketing.com/blog/the-impact-of-generative-ai-on-search-engines-analytics-insights-and-traffic-optimization) ### [The Impact of Generative AI on Search Engines: Analytics Insights and Traffic Optimization](https://jci-marketing.com/blog/the-impact-of-generative-ai-on-search-engines-analytics-insights-and-traffic-optimization) November 6, 2024 [Read on](https://jci-marketing.com/blog/the-impact-of-generative-ai-on-search-engines-analytics-insights-and-traffic-optimization) [![](https://jci-marketing.com/hs-fs/hubfs/Newsletter%20Engagement.png?width=900&height=525&name=Newsletter%20Engagement.png)](https://jci-marketing.com/blog/why-freight-brokers-need-expert-content-marketing) ### [Why Freight Brokers Need Expert Content Marketing](https://jci-marketing.com/blog/why-freight-brokers-need-expert-content-marketing) November 4, 2024 [Read on](https://jci-marketing.com/blog/why-freight-brokers-need-expert-content-marketing) [![people using tech for logistics marketing decision-making](https://jci-marketing.com/hs-fs/hubfs/Imported_Blog_Media/JCI-market-research.png?width=1200&height=627&name=JCI-market-research.png)](https://jci-marketing.com/blog/utilizing-market-research-to-drive-freight-and-logistics-marketing-decisions) ### [Utilizing Market Research to Drive Freight and Logistics Marketing Decisions](https://jci-marketing.com/blog/utilizing-market-research-to-drive-freight-and-logistics-marketing-decisions) October 30, 2024 [Read on](https://jci-marketing.com/blog/utilizing-market-research-to-drive-freight-and-logistics-marketing-decisions) [![arrows hitting the target of a marketing strategy for freight forwarding](https://jci-marketing.com/hs-fs/hubfs/Imported_Blog_Media/JCI-Marketing-Strategy-for-Freight-Forwarders.png?width=1200&height=627&name=JCI-Marketing-Strategy-for-Freight-Forwarders.png)](https://jci-marketing.com/blog/12-ways-to-craft-a-winning-marketing-strategy-for-freight-forwarders) ### [12 Ways to Craft a Winning Marketing Strategy for Freight Forwarders Now and in 2026](https://jci-marketing.com/blog/12-ways-to-craft-a-winning-marketing-strategy-for-freight-forwarders) October 23, 2024 [Read on](https://jci-marketing.com/blog/12-ways-to-craft-a-winning-marketing-strategy-for-freight-forwarders) [First](https://jci-marketing.com/blog/page/1) [Prev](https://jci-marketing.com/blog/page/9) [8](https://jci-marketing.com/blog/page/8) [9](https://jci-marketing.com/blog/page/9) [10](https://jci-marketing.com/blog/page/10) [11](https://jci-marketing.com/blog/page/11) [12](https://jci-marketing.com/blog/page/12) [Next](https://jci-marketing.com/blog/page/11) [Last](https://jci-marketing.com/blog/page/12) ## JCI Marketing is built for B2B growth Drive traffic and leads to your brand with our team. [Explore Our Capabilities](https://jci-marketing.com/for-b2b-growth) [![JCI web header logo 2](https://jci-marketing.com/hubfs/JCI%20web%20header%20logo%202.svg "JCI web header logo 2")](https://jci-marketing.com) JCI Marketing is a B2B marketing agency that specializes in strategic advisory and execution services for core B2B sectors, namely logistics, facilities management, and ESG service providers. Collaborating with you every step of the way, the JCI team diligently works to build awareness, push prospects into consideration, and convert them into decision-making leads. JCI Marketing becomes an extension of your team, working with sales and marketing to build a stronger market share for your organization. ![TMSA logo CMYK-rev -Partner Member](https://jci-marketing.com/hubfs/TMSA%20logo%20CMYK-rev%20-Partner%20Member.png "TMSA logo CMYK-rev -Partner Member") ## **Quick Links** ##### [Services](https://jci-marketing.com/services) ##### [Blog](https://jci-marketing.com/blog) ##### [Contact Us](https://jci-marketing.com/contact-us?hsLang=en) [mailto:jason@jci-marketing.com](mailto:jason@jci-marketing.com) © 2026 JCI Marketing