---
title: Into the Fold - Martech Overload
description: For the fifth episode of JCI Marketing, Kevin and Jason review our favorite marketing tech (martech) tools and their roles. Listen to the latest now.
image: https://jci-marketing.com/hubfs/into%20the%20fold%20header.png
---
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# Into the Fold - Martech Overload - EP 5
[ Kevin Jessop](https://jci-marketing.com/blog/author/kevin-jessop) November 18, 2025
Welcome to Into the Fold, JCI Marketing’s new podcast for B2B leaders who want a real view of what is changing in SEO and content. Hosted by Kevin Jessop, COO of JCI Marketing, and joined by Jason Jimenez-Vanover, CEO of JCI Marketing. In this episode, we're talking about the human side of marketing and how that affects success and business growth!
### Key Takeaways From Episode 5 of Into the Fold
- Which tools help versus hurt in the goal of a better way to use marketing tech (martech).
- How B2B marketing is shifting in response to the growing catalogue of tools.
- How JCI Marketing is continuously testing new and upcoming tools to support our clients.
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## Join the Conversation
Tell us what you tried, what worked, and what did not. Comment with questions or pitch a topic you want us to explore next. We are building this show with you in mind, and we would love to feature your stories.
[Get in touch with the team to get started.](https://jci-marketing.com/contact-us)
## What We Cover Through Into the Fold...
Kevin and Jason dig into the ever-changing world of metrics in B2B marketing. While continuous content is quickly becoming faster and easier than ever to create, it's time for marketers and B2B leaders to start thinking more about what the human side of marketing really means. Being human means recognizing that while AI can and does do a lot, when applied in combination with an AI-enabled, [B2B marketing strategy](https://24154561.hubspotpreview-na1.com/services), results will follow. Of course, that all depends on having the right team to help you thrive.
### Comments
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JCI Marketing is a B2B marketing agency that specializes in strategic advisory and execution services for core B2B sectors, namely logistics, facilities management, and ESG service providers. Collaborating with you every step of the way, the JCI team diligently works to build awareness, push prospects into consideration, and convert them into decision-making leads. JCI Marketing becomes an extension of your team, working with sales and marketing to build a stronger market share for your organization.
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